Brand building, distribution, and education
Ed Kohl
Ed Kohl is CEO and Managing Director of Keeper’s Quest Inc., doing business as Keeper’s Quest Brands. With more than three decades of experience in wine and Scotch whisky, he has built a career around developing distinctive spirits brands from introduction through distribution and consumer education.
His work centers on relationships: connecting distillers, distributors, retailers, hospitality partners, and consumers. What began with a single brand grew into a broader specialty-spirits portfolio, shaped by a belief that drinkers still value authenticity, provenance, and a story worth discovering.
Ed is widely known in the trade for workshops and seminars that explore distillation, tasting, and the details that distinguish one spirit from another. His aim is not simply to place bottles on shelves, but to give retailers and consumers the context needed to understand what is in the glass.
In 2012, Ed was inducted into the Keepers of the Quaich, which recognizes sustained contributions to Scotch whisky. In 2017, he was inducted into the Order of the Musketeers in France, an organization dedicated to honoring and promoting Armagnac.