Official brand resources

Marketing Portal

A working library for media, retail, distribution, hospitality, and trade partners. Find approved brand marks, bottle photography, sales collateral, and cocktail cards in one organized place.

20 resources4 libraries1 whiskey house
J.W. Kelly media kit coverStart with the media kit

01

The essential toolkit

Brand & Press

Core company materials, approved identity marks, and concise sales tools for editorial, retail, distribution, and trade use.

J.W. Kelly Primary J.W. Kelly Logo

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Primary J.W. Kelly Logo

Primary logo with the World-Class Spirit. Chattanooga Soul. tagline.

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J.W. Kelly Portrait Logo Banner

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Portrait Logo Banner

Horizontal heritage mark featuring the founder portrait and J.W. Kelly wordmark.

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J.W. Kelly Round J.W. Kelly Logo

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Round J.W. Kelly Logo

Circular monochrome brand mark for compact placements and promotional use.

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J.W. Kelly Sales Pamphlet

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Sales Pamphlet

Multi-panel company and product pamphlet for trade presentations and account support.

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02

The portfolio

Bottle Photography

High-resolution product imagery for approved presentations, articles, account materials, menus, and promotional placements.

J.W. Kelly Old Milford Bourbon

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Old Milford Bourbon

Clean bottle photography for presentations, account materials, and approved brand communications.

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J.W. Kelly Single Barrel Bourbon

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Single Barrel Bourbon

Clean bottle photography for presentations, account materials, and approved brand communications.

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J.W. Kelly Golden Age Rye Whiskey

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Golden Age Rye Whiskey

Clean bottle photography for presentations, account materials, and approved brand communications.

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J.W. Kelly Melrose Rye Whiskey

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Melrose Rye Whiskey

Clean bottle photography for presentations, account materials, and approved brand communications.

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J.W. Kelly Silver Springs Sweet Mash Rye

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Silver Springs Sweet Mash Rye

Clean bottle photography for presentations, account materials, and approved brand communications.

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03

Product campaign

Silver Springs

Dedicated sales and promotional collateral for Silver Springs Sweet Mash Rye, including account-ready print materials and identity assets.

J.W. Kelly Reviews Sales Sheet

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Reviews Sales Sheet

Press accolades and review highlights for Silver Springs Sweet Mash Rye.

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J.W. Kelly Two-Sided Postcard

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Two-Sided Postcard

Two-sided promotional postcard for events, tastings, and retail account support.

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J.W. Kelly Silver Springs Sales Sheet

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Silver Springs Sales Sheet

Product-specific sell sheet with key information for trade and retail use.

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J.W. Kelly Trifold Promotion

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Trifold Promotion

Multi-panel Silver Springs promotional collateral for presentations and displays.

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J.W. Kelly Silver Springs Logo

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Silver Springs Logo

Official Silver Springs Sweet Mash Rye identity mark.

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04

Behind the bar

Cocktail Recipe Cards

Illustrated, shareable recipes for account education, tastings, menu inspiration, and responsible brand activation.

J.W. Kelly & Co. names, marks, packaging, and artwork remain the property of their respective owners. Materials are provided for authorized editorial, retail, distribution, and promotional use.

For adults 21 and older. Please enjoy responsibly.