Terms of service
Effective Date: October 14, 2026
1. Acceptance of Terms
Welcome to J.W. Kelly & Co. ("J.W. Kelly," "we," "us," or "our").
These Terms of Service ("Terms") govern your access to and use of www.jwkelly.com, including its content, product listings, online shopping features, educational materials, and related services (collectively, the "Website").
By accessing or using the Website, you agree to these Terms and our Privacy Policy.
If you do not agree to these Terms, please discontinue use of the Website.
Additional terms may apply to specific purchases, promotions, or services. Where a purchase involves a licensed third-party retailer, that retailer's applicable terms and conditions will also govern the retail transaction.
2. Age Requirements and Responsible Consumption
This Website is intended exclusively for adults aged 21 years or older in the United States.
By accessing the Website, you represent that you are at least 21 years old.
You must be at least 21 years old to purchase alcoholic beverages, and any person receiving an alcohol delivery must satisfy applicable legal-age requirements.
We reserve the right, and our licensed retail partners retain the right, to require verification of age and identity.
Submitting false age information, purchasing alcohol on behalf of a minor, or attempting to circumvent age-verification procedures is strictly prohibited.
J.W. Kelly promotes responsible alcohol consumption. Nothing on this Website should be interpreted as encouraging excessive, unlawful, or irresponsible consumption.
3. Website Ownership and Business Operations
J.W. Kelly & Co. is a whiskey brand associated with Keeper's Quest Brands.
The Website provides information about J.W. Kelly whiskey expressions, company history, educational content, availability, and related brand activities.
J.W. Kelly may also facilitate access to products offered by participating licensed retailers.
J.W. Kelly does not represent that the brand owner is the licensed retail seller of alcoholic beverages purchased through the Website.
Alcohol transactions are conducted through appropriately licensed third-party retail partners, subject to applicable law.
The licensed retailer responsible for a transaction should be identified to the customer before an order is submitted.
Nothing in these Terms authorizes a sale or shipment of alcohol where prohibited by law.
4. Alcohol Purchases and Licensed Retail Partners
Alcohol products displayed on this Website may be offered for sale through independent, licensed retail partners.
Such retailers are responsible for accepting retail transactions, maintaining applicable licenses, and fulfilling their legal obligations as alcohol sellers.
Depending on the transaction and applicable law, these responsibilities include:
- Determining whether a sale may legally be completed.
- Accepting or rejecting an order.
- Collecting applicable taxes and charges.
- Arranging lawful fulfillment and delivery.
- Implementing required age-verification procedures.
- Processing legally required refunds and cancellations.
J.W. Kelly may provide customer service coordination, product information, and technical assistance.
The retail seller's identity and any additional terms applicable to the transaction will be disclosed through the purchasing process.
No transaction may be completed in violation of federal, state, or local alcohol laws.
5. Product Information and Availability
We strive to provide accurate product descriptions, photographs, pricing information, and availability.
However, product information may contain inadvertent errors or may change without notice.
Product characteristics, including proof, age, maturation, packaging, and availability, may vary by expression, batch, or release.
Images are presented for informational purposes. Actual packaging may differ.
We reserve the right to correct inaccurate information. A licensed retailer may decline or cancel an order affected by a material pricing error, inventory discrepancy, or legal restriction, subject to applicable consumer protection laws and refund requirements.
Limited releases and single-barrel expressions are subject to availability and may not be restocked.
6. Orders, Payment, and Acceptance
Placing an order constitutes a request to purchase products from the applicable licensed retail seller.
An automated order acknowledgment confirms receipt of the request but does not necessarily constitute final acceptance of the order.
The licensed retailer may verify inventory, payment authorization, age eligibility, and destination restrictions before accepting or fulfilling an order.
Orders may be declined or canceled for lawful reasons, including:
- Product unavailability.
- Payment verification failure.
- Suspected fraudulent activity.
- Inaccurate shipping information.
- Age-verification failure.
- Legal restrictions affecting the sale or destination.
- Material pricing or product-information errors.
If an order is canceled after payment has been collected, the responsible seller will provide any refund required by applicable law.
Prices are displayed in U.S. dollars unless otherwise stated.
Applicable taxes, delivery fees, and other charges will be disclosed before the customer completes checkout.
7. Shipping and Delivery
Alcohol may be delivered only to destinations where the applicable retail seller is legally authorized to sell and arrange shipment of the product.
Availability depends on the seller, product, destination, and applicable law.
Adult signature and age verification may be required upon delivery.
An eligible adult must be available to accept the shipment and provide satisfactory identification when requested.
Shipments may not be left unattended when an adult signature is required.
Shipping estimates are provided for convenience and are not guarantees.
If a shipment cannot be completed within the applicable promised shipping period, the responsible seller will provide any legally required delay notices, cancellation options, and refunds.
Failed deliveries, refused shipments, incorrect addresses, or unsuccessful age verification may result in additional costs where lawfully permitted and properly disclosed.
Please review the Shipping Policy presented during checkout for additional information.
8. Returns, Refunds, and Cancellations
Due to the regulated nature of alcoholic beverages, change-of-mind returns and exchanges may be restricted.
However, nothing in these Terms limits a customer's rights concerning damaged, defective, incorrect, undelivered, or otherwise nonconforming merchandise under applicable law.
Customers should inspect deliveries promptly and report concerns to:
Please include the order number, a description of the issue, and photographs where relevant.
Do not return alcoholic beverages without authorization and lawful return instructions.
Approved refunds and replacements will be coordinated with the licensed retail seller in accordance with its applicable policy and governing law.
A customer's statutory rights take precedence over any conflicting return restrictions.
9. Personal Use and Prohibited Transactions
Alcohol purchased through this Website is intended for lawful personal use unless a separate, appropriately licensed commercial arrangement has been established.
You may not:
- Purchase alcohol for minors.
- Misrepresent your identity or age.
- Use fraudulent payment information.
- Arrange unlawful interstate shipments.
- Circumvent purchase limits or geographic restrictions.
- Use the Website for unlawful resale activity.
- Interfere with Website security or operation.
We may restrict access or cancel transactions where necessary to prevent unlawful activity, subject to applicable law.
10. Intellectual Property
The Website contains trademarks, logos, photographs, historical materials, designs, text, graphics, and other intellectual property associated with J.W. Kelly & Co. and its licensors.
These materials are protected by applicable intellectual property laws.
You may access Website content for personal, noncommercial purposes.
You may not reproduce, distribute, modify, commercially exploit, or create derivative works from protected materials without prior written permission, except where permitted by law.
References to historical trademarks, advertisements, and archival materials do not transfer intellectual property rights to Website visitors.
All third-party trademarks remain the property of their respective owners.
11. Editorial and Educational Content
The Website may contain historical articles, tasting notes, cocktail recipes, distillery information, and educational content.
Such information is provided for general informational purposes.
Historical content may reflect research and interpretations based on available records.
Tasting notes are inherently subjective and do not guarantee an individual sensory experience.
Cocktail recipes and educational materials are intended for adults of legal drinking age.
Visitors are responsible for following applicable laws and exercising appropriate judgment when consuming alcohol.
12. Trade and Distribution Inquiries
The Website may provide information for distributors, retailers, restaurants, bars, and other trade professionals.
Such information does not constitute a binding offer to establish a distribution relationship, extend credit, grant exclusive territories, or supply products at particular prices.
Trade arrangements, including pricing, territories, product availability, payment obligations, and promotional commitments, must be governed by separately negotiated written agreements.
Submitting a trade inquiry does not establish a business relationship.
Any approved trade access to intellectual property or marketing resources remains subject to applicable permissions and agreements.
13. User Accounts and Submissions
If the Website offers customer accounts, you are responsible for maintaining the confidentiality of your login credentials.
You agree to provide accurate account information and notify us of suspected unauthorized access.
If you submit reviews, comments, photographs, or other material, you represent that you have the necessary rights to do so.
You grant us a nonexclusive, worldwide, royalty-free license to display, reproduce, and use submitted material in connection with operating and promoting the Website, subject to applicable law and our Privacy Policy.
We may remove content that is unlawful, fraudulent, infringing, or otherwise violates these Terms.
Nothing in these Terms restricts your right to provide honest consumer reviews or exercise legally protected rights.
14. Privacy and Communications
Your use of the Website is also governed by our Privacy Policy.
We may collect and process personal information to operate the Website, facilitate orders, respond to inquiries, and provide requested services.
Information necessary to complete alcohol transactions may be shared with licensed retail partners, payment processors, carriers, age-verification providers, and other service providers as described in the Privacy Policy.
Transactional communications may include order confirmations, shipping notifications, account-security messages, and customer-service correspondence.
Marketing communications will be sent in accordance with applicable law and your communication preferences.
You may unsubscribe from promotional emails using the unsubscribe mechanism included in those messages.
15. Third-Party Websites and Services
The Website may contain links to third-party retailers, distributors, payment providers, and other independent businesses.
We do not control their websites, policies, or operations.
Use of third-party services may be subject to their respective terms and privacy policies.
J.W. Kelly is not responsible for independent third-party conduct except to the extent responsibility cannot lawfully be excluded or arises from J.W. Kelly's own actions.
16. Website Availability and Disclaimer of Warranties
We seek to maintain a secure, reliable, and accurate Website.
However, uninterrupted access cannot be guaranteed.
The Website and its informational features are provided on an "as available" basis.
To the fullest extent permitted by law, we disclaim implied warranties relating solely to uninterrupted Website operation, error-free access, and the accuracy of noncontractual informational content.
These disclaimers do not eliminate applicable product warranties, consumer guarantees, or statutory remedies.
Nothing in these Terms excludes liability that cannot legally be excluded.
17. Limitation of Liability
To the maximum extent permitted by applicable law, J.W. Kelly and the Website operator will not be liable for indirect, incidental, consequential, or special damages arising solely from use of the Website, except where such limitations are prohibited by law.
This provision does not limit liability for fraud, intentional misconduct, gross negligence where nonwaivable, personal injury where such a limitation is prohibited, or violations of applicable consumer protection laws.
Nothing in this section limits the obligations of the licensed retail seller concerning refunds, fulfillment, or other nonwaivable consumer rights.
18. Changes to the Website and Terms
We may revise these Terms to reflect changes in law, Website functionality, business operations, or service providers.
Updated Terms will be posted on the Website with a revised effective date.
Changes will apply prospectively unless otherwise permitted by law and appropriately communicated.
Material changes affecting existing orders will not retroactively eliminate contractual or statutory rights.
Continued use of the Website after updated Terms become effective constitutes acceptance to the extent permitted by applicable law.
19. Governing Law and Disputes
These Terms are governed by the laws of the State of Tennessee, without regard to conflict-of-law principles, except where mandatory consumer protection laws require otherwise.
Subject to applicable law, disputes concerning the Website may be brought before courts of competent jurisdiction in Hamilton County, Tennessee.
Nothing in this provision deprives consumers of protections or legal forums that cannot lawfully be waived.
Disputes relating to retail purchases may also be subject to applicable terms of the licensed retail seller.
Before initiating formal proceedings, we encourage customers to contact us so that we can attempt to resolve concerns promptly and fairly.
20. Severability and Entire Agreement
If any provision of these Terms is determined to be unenforceable, the remaining provisions will continue in effect to the extent permitted by law.
These Terms, together with the Privacy Policy and other expressly incorporated policies, constitute the agreement governing use of the Website.
Separate written agreements govern wholesale, distribution, licensing, and other commercial relationships.
21. Contact Information
J.W. Kelly & Co.
A Keeper's Quest Brands company
4295 Cromwell Road, Suite 609
Chattanooga, TN 37421
United States
General and business inquiries: office@keepersquestbrands.com
Online order assistance: shop@keepersquestbrands.com
Telephone: 423-702-2275
Business hours: Monday–Friday, 9:00 a.m.–4:00 p.m. Eastern Time.